Indledning
Good afternoon students. My name is XXX, and I am a student of marketing and economics at the university. In today’s speech, I would like to elaborate on McDonald’s current problems and discuss if its turnaround strategy will solve the problems.
According to an article from Bloomberg Businessweek, newly released data indicates a decrease in same-store sales with 4.6 percent in the US .
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Uddrag
Offering a more tailored menu will increase sales and attract new customers . Each menu will adjust to different locations and attract customers from different locations.
The strategy will also reduce pressure from franchisees who finds the new strategy financially problematic. McDonald’s CEO Don Thompson emphasizes that franchisees determine the use of items and promotions they offer in restaurants.
Simultaneously, the company will reduce the menu to optimize the experience. The current menu is time-consuming given that customers have too many options.
According to Thompson, the menu will better highlight customers’ favorites and optimize the experience for the customers. The minimized menu also creates an improved environment for employees.
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