Indledning
My name is Tom, and I am studying marketing and economics here at Stanford. I have been looking forward to making this speech, where I will be analyzing Mcdonald' s problems and discussing their attempts to solve those problems.
You probably all know Mcdonald's – it is this fast-food chain with more than 35.800 stores globally and a revenue of 19,2 billion dollars in 2020. This makes McDonald'’s the largest fast-food chain in the world.
Optimer dit sprog - Læs vores guide og scor topkarakter
Uddrag
In addition to that, Mcdonald’s wants to change the menu a bit. They will do this in three different ways – firstly, they will allow the franchisers to make the menus more local, secondly, they will add some personalization options, and thirdly they will trim the menu.
There er are pros and cons to changing the menu. By making local menus and the possibility forproviding personalized options, Mcdonald’s can attract new customers, who want to try something special.
There are for sure some, who would visit Mcdonald’s to try some of those options, but most people are eating at Mcdonalds when they are busy and want a quick meal .
At Mcdonald’s, they know exactly what to expect and what they can order and that is also why the two most popular items at Mcdonalds are the classic french fries and the big mac burger.
As a customer, you can get the exact same french fries or big mac burger in any Mcdonald’s restaurant and on both sides of the globe.
Skriv et svar