Indledning
When was the last time, eating McDonalds? Yesterday? Month ago? Year ago? McDonalds is facing major problems as we speak, and I hope that within the next thirty minutes

we can shed light on some of the issues, and together we can get an insight view into McDonald's strategy, and their focus on the market.

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Uddrag
The fact that McDonalds is the biggest fast-food restaurant on earth, with more than 35.800 restaurants on the global map, isn't a massive surprise for us.

A lot of restaurants on the global map does not eventually conclude in massive sales for McDonalds. The accounts from 2013 to 2014 gave a deficit of 4,6% in relative to 2013.

This massive economic downturn is thought to be due to McDonald's lack of image and renewal of the company. “McDonald’s same-store sales in the U.S. haven’t been positive since they rose 0.2 percent in October 2013.”

Based on that, it’s easy to say that McDonald's needs to have a closer look inside the company's infrastructure and have a closer look on what they are offering their customers.