Hello everyone, thank you all for coming, I'm glad to see so many here. My name is Laura and I study marketing and economics at Stanford university in California. Today I want to fill you in, and talk about something we all know, McDonald’s.

McDonald’s is the world's largest fast-food chain with more than 35.000 global stores. They have made it possible for themself through the years to grow this big with a low priced fast food concept.

Through the years that is what has dragged all the people to their stores, but the world is changing, and McDonald needs to move on with it.