Starbucks | Marketing analysis

Indledning
The reason why I chose this firm is that I like ice coffee and Starbucks has the best ice coffee in the world.

I have also chosen Starbucks because they are in so many people’s daily routine and everyone, I know loves Starbucks. They also have success in so many countries which is one thing I want to have, success.

Uddrag
Starbucks supports the 7th global goal which is sustainable energy. They have a saying that notes “Our vision for the future is to become resource positive – giving back more than we take from the planet and we know we can’t do it alone. It takes all of us”

Starbucks has different ways to support their goal. One of them is when Starbucks decided to roll out strawless lids across stores in the USA and Canada.

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