Indledning
Sticks’n’Sushi is a sushi chain who has a variation from the takeout food, but as well it is a sit-down restaurant. Sticks’n’Sushi is a chain which is in the B2C market, with their direct focus on the consumer market.
Sticks’n’Sushi was founded back in 1994 with their first store in central Copenhagen, and after that started to expand throughout the years, and has created a good image for their business.
The Company Sticks’n’Sushi has increased their market share since they started opening stores abroad. Now a days is there a lot of focus on being healthy and really environmental, and this is where Sticks’n’Sushi is in focus.
Sticks’n’Sushi is a delicate sushi restaurant, which has a lot of focus. Throughout the years Sticks’n’Sushi has opened multiple stores all around in Copenhagen, so it is easier for the consumer to get to the restaurant.
Indholdsfortegnelse
Briefly characterise the company Sticks’n’Sushi.
Analyse the buying behaviour in the B2C market.
Analyse the internationalisation of Sticks’n’Sushi.
Discuss the future growth strategies of Sticks’n’Sushi.
Conclusion
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Uddrag
When looking at the Danish market, the buying behaviour for a typical Danish person who lives in Copenhagen, fast.
The buying behaviour is a phase that everyone is going through when buying a product. When analysing the buying behaviour in the B2C market, you can use the model for consumer buying behaviour which is in the Principal of marketing book. In the model there is three boxes. The Environment, Buyer’s black box, and buyer responses
The environment is the first box in the model of consumer behaviour, whereas included is the marketing stimuli with the 4p’s right beneath it.
Sticks’n’Sushi is seeing themselves in the category of “casual fine dining” which would be the middle class to upper middle class as target through the price.
Sticks’n’Sushi has created a “product section” where you can either choose from vegan or non-vegan dishes and plates. As they promote on their website as the first thing you will see when you enter it, “A sushi restaurant even for those who doesn’t like fish” .
Their products have a variety of different kinds for every person, which makes it convenient for the families so everyone will be able to get something to eat at one of their many restaurants in just Copenhagen.
With their 9 stores spread out all over the Copenhagen area, is making it more convenient for the customers since there will most likely be a Sticks’n’Sushi nearby.
With Sticks’n’Sushi having an online shop as well where you can order the food, you can either just pick it up at the restaurant or get it delivered by Sticks’n’Sushi itself.
Sticks’n’Sushi’s only marketing is going through basic and minimalistic ideas from t-shirts that the staff wears to small posters.
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