Nikes journey | Essay

Essay on Business Ethics

Indledning
There are huge brands all around the world. Many may not know but a lot of them uses child labor and have bad working conditions. Nike used to be one of these brands but has improved a lot. They have been through a long journey and fought for their image. In this paper I will tell a little about Nike’s past and where they are standing now compared to their past.

Uddrag
There are huge brands all around the world. Many may not know but a lot of them uses child labor and have bad working conditions. Nike used to be one of these brands but has improved a lot. They have been through a long journey and fought for their image. In this paper I will tell a little about Nike’s past and where they are standing now compared to their past.

Bad working conditions and low wage is “normal” to be found in countries like Africa, South Asia and Latin America. A lot of the huge brands have their factories in these countries and as many would not know, huge brands like Nike also have their factories there.

Even though Nike has improved a lot, Nike’s past has not been great. Before the 1990’s Nike were struggling with a bad reputation and a bad image. Nike has used child labor in their production progress, paying the children a bad wage and putting them in very bad working conditions. In the 1990’s Nike implemented a code of conduct so they could improve their environment in their factories and for their employees.

The code of conduct is some guidelines that companies follows to improve their conditions and their responsibilities. But even though Nike started following the code of conduct, people all around the world had not forgotten about the use of child labour. Nike fought for their image and for their reputation for a long time.
Now Nike stands up for equality, human rights, sustainability and the environment. Nike has come a long way since their use of child labour, and they have improved both their image but also their code of conduct.

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