Indholdsfortegnelse
Assignment 4A
Optimer dit sprog - Læs vores guide og scor topkarakter
Uddrag
Environmental concerns have now reached huge fast food chains like McDonald’s and Burger King. The discussion is interesting.
For companies, it’s a hair-thin line between running a company with the ambition to create surplus and on the other hand, still having an environmental responsibility to comply.
The article discusses the issues of having targeted marketing tools towards children, where the arguments from politicians and public health advocates is, that the aimed marketing leads to obesity21.
The counterargument from McDonald’s is in form of an interview, where 8-year old Amber Smith from Brooklyn says:
“All the toys are super awesome. I like the food too, but without the toys I would make a tantrum”110. “
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