While the need for the newest fashion and clothing from consumers is at its highest, so is the need for climate change.
The fashion industry is the most polluting industry across the world. While some brands have new collections every four-year, others have every two months. This is what is called fast fashion. Is the fast fashion industry willing to change?
One of the biggest challenges for today's manufacturers of fast fashion is society's demand for the brands to implement a collectively mindful approach to their business.
As stated in text 5: "70% of Americans believe companies should take actions to improve issues that may not be relevant to their everyday business", which comes to the fact that consumers want to see manufacturers and companies be more socially responsible.
Moreover, we can see that 65% of the population of America and 76% of Millennials say they would go out of their way to research to guarantee that a business's social efforts are authentic.
This underlines the consumer's real demand for the firms to h they can with the impact they have.
The customer's demand for more sustainable products and businesses comes from the media, who are now making the customers aware of the horrible conditions some of the employees of the manufacturers have and what impact it has on the environment.
If we take a look at article 4, the report states that the fast fashion industry is the second most polluting industry in the world.
Furthermore, by acknowledging that 76% of the participants from the study from article 5 have their beliefs in that companies and manufacturers should get involved in stopping the climate change and make a more significant impact on the environment.
Video one informs us about the negative impact fast fashion has on the environment and its employees, such as contamination of the water, which is the result of pesticides used on cotton crops and poisoning farmers.
Also, polyester, which is the most frequently used fiber in clothing, pollutes the earth more than any other fiber, it can take more than 100 years for the earth to decompose it.
Moreover, over the past year, 70 million trees have been cut down, which is the most commonly used thing for manufacturers, which makes it a liability for them, if they cannot use them anymore because of some regulations.