Argumentative essay | Fast fashion

Indledning
The fashion industry is one of the wealthiest industries in the world, but also one of the most polluting industries.

People are buying more and more clothes but are wearing it less times, only to throw it out again after a short amount of time. The thought of cheap prices and ongoing trends are more important for the consumers than what actually should be prioritized, namely Corporate Social Responsibility.

CSR, which is the social and environmental concerns implemented in the companies’ actions and business operations, has risen in the consumers and companies’ awareness but the pollution from the industry does still not seem to decrease .

How come? And what does I actually take to make a difference on the fast fashion market? Through this essay, the challenges faced by manufacturers of fast fashion will be analyzed, beyond that, the importance of Corporate Social Responsibility to companies as well as consumers will be discussed.

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Uddrag
Fast fashion has become one of the biggest threats to our planet but with the cheap labor and a consumption of 80 billion new pieces of clothing each year, it has been, and still is, profitable for companies to produce and sell low-quality and inexpensive garments.

These manufacturers of fast fashion are facing several challenges. First of all, they need to raise awareness of the significance of sustainability and their company’s green profile among the consumers, as many people are becoming more conscious of being eco-friendly.

A research made by Cone Communications shows that 87% of Americans would purchase a product because a company stood up for or advocated for an issue that they care about .

Besides the fact, that a lot of consumers actually care about the values and actions of the manufacturers, they also like to promote that they are being climate-friendly on social medias , which the companies use as promotional leaflets. But even though the buyers claim that they highly support companies who demonstrate great CSR policies, are they in reality willing to pay the price of sustainable clothing?

This leads to another challenge for the companies; the consumers lack of taking action. The millennials - also called the snowflake generation - form a part of the people being accused of applying double standards, as researches find especially this generation demanding more sustainable clothing.