Amazon Go | Analyse

Indledning
Who wouldn’t want to have an easy time grocery shopping?
To obtain that, Amazon invented their new notion with their Amazon Go stores.

How does it work? That is exactly what the article tells us, but most momentously, what perception do we get of the store based on how the article is worded?

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Uddrag
The main topic is focused on how this new store works with all of this unknown technology.

It is spreading uncertainty among some people while some also think it’s rather ‘wrong’ to have a store targeted towards the wealthiest part of the population (mentioned in the article as “those who earn $100k and those who barely scrape by”).

It’s questioning many times how their technology manages to keep track of what each customer interacts with on the shelf, what they put in their cart and what they put back on the shelf.

What’s also mentioned is that this might be the beginning of a huge expansion of their business.

Over the last few years, Amazon have purchased several Whole Foods stores as well as opening their own bookstores all over the U.S. Experts expect this to be the start of a nationwide rollout, although Amazon have not disclosed anything about this yet.

All three forms of appeal have been used in the text although ethos and logos are more dominant than pathos.

Throughout the greater part of the text, it is based on what opinions experts in this field have as regards to this newfangled store.

Along with these opinions, several statistics and facts about Amazon‟s prior history and what effects this new concept could have for a lot of workers all over the US are mentioned.

Consequently, pathos has not been used as much as logos and ethos.

An example of the usage of pathos is the sentence “The process was so breezy that firstday shoppers like Harriet McClain said it felt “like shoplifting”.

This describes that it is almost „too‟ easy to shop in the store which makes it feel like they are shoplifting. This could potentially make the reader feel like the concept is incredibly amazing because Amazon makes it so easy to shop your groceries.

This show the narrative of the situation, it describes the atmosphere in the article and how the first group of shoppers felt.

It describes the situation in that moment perfectly and tells us the types of emotions the first shoppers had.

The sender is credible as there has been used various expert sources to back up their points and facts.