Opgavebeskrivelse
Which genre is this text, and how does this influence the way you should read this text?

What type of hook does the writer/sender use, and is that type of hook a good choice for this type of text?

Write down 10 questions that relate to the text. You must be able to answer them (if they are closed questions) or discuss them (if they are open/opinion questions).

Look at the grammar in the following sentence from the text. Find out what is wrong and correct it. Explain your correction using grammatical language (you may do this in Danish);

“And for we eco-fashionistas searching for organic cotton or hemp clothing, or sweatshop free brands online, it is ethical if we buy them on Amazon?”

Your opinion: Write 200 words about your opinion of the Amazon Go store, in the BYE BYE, JOBS paragraph.

Relate to your knowledge from SO1 – lokalsamfundets udfordringer. Write about 200 words on how Amazon and its business model is a challenge for any local community.

Indledning
Have you bought a book lately? If so, did you go into a book shop to buy it? And what about electronics? Did you go to a store to buy your latest gadget? Or did you buy it online….at Amazon?

Most online shopping searches now start at Amazon (or Google – a company Amazon’s owner, Jeff Bezos, owns a stake in, more of which below).

Just about every retailer and manufacturer that wants to reach customers online has little choice but to set up shop on Amazon’s platform, creating a virtual retailing monopoly.

But how ethical is Amazon? And for we eco-fashionistas searching for organic cotton or hemp clothing, or sweatshop free brands online, it is ethical if we buy them on Amazon?

Indholdsfortegnelse
Shop Any Shop – As Long As It’s On Amazon
No Backlash = No Problem?
The Human Cost
Bye Bye, Jobs
No Tax, No Public Benefits
Your Most Personal Data – Openly Shared
News…Brought to You By Amazon?
Pandemic Profits
So, Is Amazon Ethical?

Uddrag
There can be little doubt that Amazon is the world’s largest retailer, but what are the implications of this? To understand the nature of the potential threat Amazon poses, we need to stop perceiving the company

as a retail outlet and look at Amazon’s corporate strategy, which is to not only dominate the retail sector, but to own the very infrastructure that other businesses rely on to get to market.

Amazon is absolutely huge. Morgan Stanley believes Amazon has a path to be worth $1 trillion by late 2018, which could make it the world’s first trillion-dollar company, already beating Walmart and even exceeding the GDP of nations such as South Africa, Austria and Thailand.

With $100B to his name, Amazon’s owner, Jeff Bezos, has amassed personal wealth greater than that of the entire GDP of more than 129 countries.

So, how did the company reach this literally awesome status? Several studies and reports show that the company exploits the dependence of other retailers’ need to work with the platform – and then undermines them as rivals.

According to Harvard Business School research, for example, when sellers list new products on the site, Amazon monitors their transactions and then begins selling their most popular- selling items itself.

The company exploits the dependence of other retailers’ need to work with the platform – and then undermines them as rivals.