Uber is a technology company that was founded in 2009 in San Francisco. The product that Uber is serving is a app for smartphones, the app is kind of a middleman between drivers and costumers. The Uber-app is available in more than 440 cities around the world.
Uber is legal in some countries but in some countries it is illegal, in countries like Spain and Italy it is banned, but Uber is legal in USA, Canada, and parts of Europe and Asia.
Pros and cons seen from the costumer’s point of view. Pros for the costumers is that the Uber-app is so easy to use, all that you have to do is open the app your smartphone, then your location is shown on a map and the drivers that is near you.
Then you request a car and Uber finds the nearest driver to pick you up.
A con could also be that you do not need physical money or credit card because already have registered your credit card details in the app, so when the journey is over and you have reached your destination, the fee is taken of your credit card, very easy.
Uber also provides the costumers with various levels of cars, it can be a standard car or a luxurious cars, the price will vary depending on the level of car you want. So the biggest pro for the costumers is that it is very easy to use.
A con for the costumers could be that the drivers at Uber have a weaker background check and safety screening than taxi drivers, so there can be some insecurity from the passenger about the driver.