Indledning
Having too many choices can stress us out sometimes. When you enter the grocery store and go to the chips shelf, you will find more than 20 kinds of chips in different flavors.

If you look for a pair jeans on the internet, you will find countless options. How to choose? What to do? The pressure of making a decision when you are presented with multiple options can be stressful.

That can sound bizarre to some people because our freedom of choice is the pillar of all our freedoms and a lot of options gives us more freedom, but in this case, Stuart Jeffries has a different opinion.

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Uddrag
The style of this article is like any other article or any other form of non-fiction. It’s built like the typical article with a title, an introduction, the main body and the conclusion.

The article is written using formal English but with a personal tone and sometimes the language is a little hard to comprehend but the topic and message are easy to understand.

The style is quite formal and Jeffries makes use of first-person narrative witch gives the style a personal note as he writes: “can I buy the 5 best education for my daughter, possibly by moving house, lying about my real address or selling a kidney for private schooling?”.

Jeffries also writes in a way that gives the effect that he is talking directly to the readers and has a conversation with the readers which makes the article more personal and conveys his message easier.

In the article Stuart Jeffries uses a lot of rhetorical devices. He uses for example a lot of logos, comparison, the If-then structure etc. Jeffries article gets trustworthy as he uses a lot of logos.

He includes quotes and research from experts in his article: “But even if we do make a choice, Schwartz argues,” we end up less satisfied with the result of....” and “That wasn’t how endless choice was supposed to work, argues American psychologist and professor of social theory Barry Schwartz in his book The Paradox of Choice”.