Indledning
In a world where social media has blown up and is one of the biggest entertainment platforms.
This is mostly because it is accessible to everyone, it does not matter what age you are, so that means a lot of kids are on for example YouTube or Instagram and are viewing videos/pictures of people that are about the same age as them.
The sad truth is, that a lot of people only use social media to make money and get a lot of sponsors. So, when a lot of parents and companies realize, that they can make a lot of money and get sponsors of their kids.
They force their children to be filmed/taken pictures of without their permission. This can be good and maybe fun for the kids, but it could also affect the kids in the future in a negative way.
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Uddrag
The companies who collaborate with kid influencers save millions of dollars on working with influencers instead of advertising on television.
A report by RhythmOne which is a digital advertising technology company that runs influencer marketing shows that one dollar spent on influencer marketing-generated 11.69 dollars in earned media value .
YouTube is the company that gets the most money out of kid influencers, by selling ads on their videos. The companies that put ads on the kid influencers' videos pay on average 10 – 30 cents per viewing of 30-second advertisements.
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