Santa Cruz | Analysearbejde | SO4 | 10 i karakter

Indholdsfortegnelse
Arbejdsspørgsmål

Disposition

Præsentere virksomheden Santa Cruz

Markedsanalyse

Købsadfærden

Distributionsforhold

Media Forholdene

Økonomi

Ved hjælp af den videnskabelige model, finder vi ud af:
- Who are Santa Cruz?
- Which products are interesting for the danish market?
- How big is our market?
- Who is our target group?

Santa Cruz compared to rivals
- Santa Cruz:
- Trek:
- Cannondale:
- Haro:

Competitive positions and competitors

Environmental factors

Porters 5 forces
- Bargaining power of suppliers:
- Threat of substitutes:
- Bargaining power of Buyers:
- Threats of new entrants:
- Industry rivalry:

What is their buying behavior?

Distributional factors

Communication with our target group

Economics
- Sales
- Marketing
- Distribution costs

Conclusion

Spørgeskema undersøgelsen, noter til svar samt why:

Evaluation-what can we conclude?

Extra notes
- Which strategy?

External factor that affect are market positive

Uddrag
Esteem needs -gaining confidence-respect by others (mtb club, posting online).

Self-Actualization -fulfilment of your own desires of interests-upgrading your skills in the mountain bike area.

Social buying motives

conspicuous consumption-displaying social status-the need of self-assertiveness-the need of self-esteem.

The snob-Unique and limited product-displaying individuality/setting yourself apart from the group.

The customer considers his/hers purchase.

The customer also considers various aspects of alternatives.

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