Uber or undercab was founded in the year 2009 and started as a fun idea about whether it was possible to request to be driven from one place to another via an app on one's phone.
However, it did not take long before the idea became a fast-growing global concept that is available in more than 440 cities across six continents and worth more than $ 60 billion, making the company the most valuable start-up company in history .
Uber would like to be the next disruption and thus abolish taxis and make it both easier and cheaper for customers to be able to be transported from one place to another.
In the seventies and eighties, there were Microsoft and Apple, in the nineties there was Amazon and in two thousand there is Facebook .
Some of the benefits of Uber are that Uber wants to develop and improve all the time, for the benefit of the customer. Among other things, they have made "Uber´s 3 bets" which are goals they want to achieve.
The three objectives are Uberpool, expansion in China and India and the driverless car . These three goals say that Uber wants to look forward
which also gives them a positive view of their future, in that they want to expand and develop. The measures provide some benefits for customers in that they, for example, become more widespread.