The publisher and maker of this commercial is innocent and they want to sell their product which is an innocent smoothie through a commercial and when you buy their product, 10% of the profits on the product is going to charity.

The commercial can be communicated through different channels such as television, online marketing and even ads on youtube.


So the commercial takes places at first in england where you see a man named Mark buying a smoothie, at this point the background music is very low and the narrator is speaking in a very calm way, it sounds like a build up to the point where commercial actually starts to show its message (0:20)

at this point the narrator's voice get a lot more power in the voice and the music begins so be fast and creates a feeling of joy for the audience this is an aural technique so build up some excitement for the listener.