Indledning
This commercial from Innocent is from 2015 and this is called Innocent mango. In this commercial Innocent are showcasing three of their products, a carton of pure fruit smoothie, their tropical juice, as well as a little smoothie for kids. All for these contains the fruit mango, which is the central point of this commercial.
Indholdsfortegnelse
Introduction to the commercial
Composition
Target group
People
Environment
Design
Interpretation
Conclusion
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Uddrag
Target group
The primary target group is women in their early 30s. They are a mother of young kids, who is also busy with work, her husband and keeping the household clean.
She works in an office, and makes an above-average salary. She wants her kids to be healthy and therefore mainly buys organic and sustainable products. It her busy everyday life, it is easier for her, to grab a healthy smoothie on her way to work.
People
There is only one person that is represented in the commercial, and that is Badrul. As mentioned he is a farmer, working on producing mangos.
It is an unknown person for the viewers, but when Innocent chooses to say his name, he becomes more familiar. He seems happy, confident and also very proud of his work.
This has a good effect on the target group, since it shows that the company treats their employees good. Or at least that is what they want us to think…
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