Indholdsfortegnelse
SWOT-analyse: IKEA
- Mission:
- Vision:
- Værdier:

SWOT- analyse: Zalando
- Mission:
- Vision:
- Værdier:

SWOT- analyse: REMA 1000
- Mission:
- Vision:
- Værdier:

Opgave 8.4
1. Zalando
Konkurrencestrategier (generiske strategier)

Uddrag
Mission: ”to be offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

- ”At tilbyde en bred vifte af veldesignede, funktionelle boligindretningsprodukter til priser så lave, at så mange mennesker som muligt har råd til dem. ”

Vision: “To create a better everyday life for the many people.”
- "At skabe en bedre hverdag for mange mennesker.”

Værdier: ”leading by example, will power and humbleness, differentiation, desire for innovation and creativity, enthusiasm and togetherness, and consciousness for cost.”