Indledning
Just fifteen years ago, smartphones, virtual assistants, smart homes, self-driving cars, or face recognition were not a reality.

It is undeniable, that there has been an exponential growth in the advancements of technological possibilities in the last few decades, and soon artificial intelligence could become even more powerful and widespread.

In Hollywood movies, there has almost always been a stigma around this exact development, as AI is often connected with an idea of a dystopian future.

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Uddrag
The TED talk is thoroughly structured in three overall parts corresponding with the overall allegory of space travel. Firstly the power, then the steering, and finally the destination.

By structuring and dividing the presentation, Max Tegmark succeeds in making the presentation more digestible and exciting for the audience.

Furthermore, he brilliantly uses rhetorical questions as a way of guiding the audience throughout the stream of information.

The use of rhetorical questions is also undoubtedly a powerful way to subtly influence the viewer's thought process and therefore making them more persuadable.

Another way Max Tegmark influences the audience is by making the end goal of Artificial Intelligence common and thus including the audience.

Additionally, he often uses the pronoun we as a kind of pathos, making the subject seem both more inspirational and relevant for the audience: “It’s not enough to make our technology powerful, we also have to figure out, if we’re going to be really ambitious, how to steer it and where we want to go with it”.