Indledning
Dear fellow students,
My name is Marc and I have come here today to inform about the impact of globalization when doing business with other cultures.
The purpose of this presentation today, is to give you students a better understanding of how to do business in a globalized world and then give you advice on how to do business with India. Please feel free to interrupt me if you have any questions.
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Uddrag
As you all are aware of, there are a few classic cross-cultural marketing blunders. Let me give you some examples of companies getting tangled with bad translations of products or bad understanding of culture.
A good example could be back in 2001, where Honda introduced a new car called “Fitta” . This car would be available in Nordic countries, but the problem was just that Fitta was an old word used in vulgar language to refer to the female genital .
Another example is, back in 2002, when Umbro UK, a sports apparel manufacturer, had to call all the new trainers they just had released.
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