Opgavebeskrivelse
Fill your desire for something long, juicy, and flame-grilled with the NEW BK SUPER SEVEN INCHER.

Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese. crispy onions and the A. 1. Thick & Hearty Steak Sauce

Indholdsfortegnelse
2. How does the advertiser draw attention to the product?

3. Describe the advertisement and how it is composed.

4. Who is the target group?

5. Examine the language of the text. Which words may have a double meaning? Give examples of how the words you have found can be understood in different ways.

6. What is the mode of appeal used in this ad? Don’t know what modes of appeal are? You can read about the three modes (Ethos, Logos, Pathos) on pages 7-8.

7. Can you find any high-emotion words in the advertisement? Refer to pages 9-15

8. The ad was published in England/USA. Would the Danish culture accept the ad?

9. Find a similar Danish ad and compare it to your analyzed ad. Are there any similarities/differences?

Optimer dit sprog - Læs vores guide og scor topkarakter

Uddrag
The advertisement consists of a picture with a long burger close to a women’s open mouth. Burger King’s logo is in the top right corner, and underneath the woman is the text.

The text is kind of a dirty joke, and underneath the text is another picture of the burger with the title ‘BK Super Seven Incher’.