Indledning
Technology has taken over the world and almost every person in industrial countries owns a smartphone.

With smartphones follows social media which is a place to display yourself in every way possible.

People communicate with “likes” through the media and it can be difficult to see through a person's surface.

The new form of communication results in a few problems since people are afraid of showing their true selves to others because they fear rejection.

A spoke person for the issue is the novelist and essayist, Jonathan Franzen. He delivered the commencement speech “Liking Is for Cowards.

Go for What Hurts” at Kenyon College, Ohio, USA, and later the essay was published in The New York Times, May 28, 2011.

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Uddrag
To bring out the message, Franzen engages his audience by using examples they can relate to. Many of the examples include technology which is an important matter for the younger generation.

As Franzen begins his speech, he is quick to talk about smartphones, so already from the beginning, he engages the audience (p. 1, ll. 1-6).

The audience especially consists of the younger generation since the speech is held at a college with students who have just graduated.