Indledning
Football has over time, developed from being a working class sport, to a sport with involving a lot of billions, in merchandise, player sale, sponsorship, tickets, TV-deals etc.

For normal people, it has become a prestige to watch football matches live in stadiums and for rich people, to own clubs in the most popular leagues – England alone has twenty –eight clubs owned by foreigners (The Guardian, April 2015) due to its famous Premier League.

FIFA the worlds governing football association, responsible for the World Cup in football.

Its has become a great honor for nations to host the world cups, especially because this presents a great opportunity to brand and promote themselves.

With the development of football from working class to upper class sports, hence leading to the huge amounts of money involved in modern football today as sponsorship and merchandise, and the demand of today’s society for easy and fast access to information compels large organization such as FIFA but also national football associations to ensure a clear effective communication.

Indholdsfortegnelse
1. Introduction 2
2. Case study 2
2.1 FIFA 2
2.2 German Football Association 3
2.3 Bribe Allegations 3
3. Methodology 4
4. Theories 5
5. Analyze 5
5.1 Stakeholders 5
5.2 Issue 6
5.3 Crisis type 7
6. Discussion 8
7. Evaluation 9
8. Conclusion 10
9. Reference 11

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Uddrag
In October 16, 2015, the large weekly German news magazine Der Spiegel reported that it had allegedly discovered that, the reason why Germany was awarded the right to host the 2006 World Cup in football, was bribe.

The money should have come from then Adidas CEO, Robert Louis Dreyfus’ private funds, in the context of Adidas being the supplier of equipment for the German national team and long-time FIFA partner (FIFA, 2016).

The money should allegedly have been put in a slush fund set up by the German bidding committee part of DFB and used to buy the votes of four of the Asian representatives on the FIFA executive committee.

Der Spiegel also says that the head of German bidding committee, German football icon Franz Beckenbauer, and now former DFB president Wolfgang Niersbach, should have had been aware of the fund latest 2005, when Robert Louis Dreyfus asked for the loan to be paid back.

According to allegations, this was done by the Organizing committee, in that moment with Franz Beckenbauer as president and Wolfgang Niersbach as vice-president, via FIFA.

DFB has been denying allegations that they had paid for the four votes and has also denied that Franz Beckenbauer and Wolfgang Niersbach were aware of the existence of such a fund.

FIFA stated that these are very serious allegation that would be reviewed as part of the currently already ongoing independent investigation being conducted by FIFA.

Moreover, the head management of FIFA was already under heavy allegations regarding bribes and corruption relating to Russia and Qatar being chosen as hosts for the World up hosts in 2018 and 2022 (BBC, May 2015).

Especially the choice of Qatar has been receiving heavy criticism, because of the unethical ways that the workers used to building the stadium are being treated. 3. Methodology

The aim of this report is to look into how FIFA and the German Football Association (DFB) have been handling the allegations that DFB bribed members of FIFA´s executive committee to be allowed to host the World Cup in 2006.

The report will further analyze and discuss, the problem at hand and evaluate the damage that such a case can do to an organization, when it comes to identity, image and reputation but also the impact it can have on the individual images and reputations, which are often more vulnerable than the organizational ones.

To look into the second aspect, we will take the case of the German football icon, Franz Beckenbauer, accused of having had knowledge about the slush fund used and of having been involved in paying back the illicit funds provided by the former Adidas CEO, Robert Louis Dreyfus. To do this the report look at how, Tom Brady´s1 Image and reputation was damaged in the

American Football scandal dubbed “Deflategate” by the media, in January 2015, where Tom Brady was accused of having had knowledge that a staff member of his team was deflating the balls to give the team a competitive advantage in a play of game against Indianapolis Colts in January 2015 (ESPN, September, 2015) by making it easier for the teams players to catch the ball in the cold weather.