Indledning
Ladies and gentlemen, thank you for coming today. I am delighted to see so many of you today. My name is Julie Henriksen, on a daily basis, i work as an advertising expert at Nike.

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Uddrag
You may think that is easy enough? You maybe do think that, but you also have to think about your target group, what they want and what they need.

let's take Apple which is a very popular brand. Actually everyone can buy an Apple product such as an Iphone, but I would say that their target group is young people in the ages 13 to 30 years old

because it has a unique look and you can do a lot of things with it sucs as downlaoding games and social media like Snapchat and Facebook.