Men have always been the dominant sex in terms of both the labor market and the economy. The majority of top jobs belong to men and likewise, the male sex has always earned more than the female.
Male dominance has set the framework for society and culture for years, but is this changing in our modern postindustrial society? A society where women have become the majority of the workforce for the first time in U.S. history and where most managers are now women too.
The prominent dominance of women in the postindustrial society is the focal point of the article “The End of Men” written by Hanna Rosin in the magazine The Atlantic.
Hanna Rosin makes use of ethos, by building credibility with the reader.
Rosin chooses to include authority and experts like biologist Ronald Ericsson in her article.
Ericsson’s statement that women are taking over the dominant role in modern postindustrial society gives her position greater cre-dibility and clout: […] these females are going to leave us males in the dust” [Page 2, line 60-61].
In this way, Rosin builds credibility with readers, who tend to believe in experts and authorities.
It is not only Rosin who believes that women are taking over the role as the dominant sex from the man, but even a macho man like Ronald Ericsson agrees with her:
“It’s the women who are driving all the decisions,” he says […]” [Page 2, line 30-31]. Rosin also includes the “Marlboro Man”: “A guy riding on his horse along the river, no bureaucrats, no lawyers,” he recalled when I spoke to him his spring. “He’s the boss.” [Page 1, line 14-16].
She has chosen to include The Marlboro Man because he is a symbol of old-fashioned sexism
In lines 50-61, we see examples of Hanna Rosin, who, with the help of Ronald Ericsson’s state-ments, strengthens her argument that women do better than men in postindustrial society:
His 26-year-old granddaughter - “tall, slender, brighter than hell, with a take-no-prisoners personality” - is a biochemist [Page 2, line 51-52] - “His niece studied civil engineering […]. [Page 2, line 52-53].
With examples of women who do well in the field of education, Rosin compares them to Ericsson’s grandsons, who is “bright and handsome” but when it comes to school “their eyes glaze over” [Page 2, line 53-54].
By including quotes from Ronald Ericsson, which supports Hanna Rosin’s claim that women do better than men, she makes her readers realize that she is right in her attitude, andcredibility is also built up in the reader.