A danish company based in Taarestrup launched in 2013 with a focus on innovative everyday creations inspired by green change.
Sprout is a company that produces evo-friendly products with a revolutionary idea of recycling.
Sprout’s products are all about making a change for a more sustainable everyday life with small nifty concepts pushing the consumer to being more environmental.
At Sprout they recognize that they aren’t going to change the world, however they keep growing their business motivated by small changes that will eventually lead to a better future.
1. Define in which market(s) SPROUT is present.
2. Analyze the Product Parameter
3. Analyze the export motives of SPROUT
- Reactive reasons:
- Proactive reasons:
4. Discuss whether cultural conditions are affecting SPROUT
One of the unique product parameters is the ability of recycling. Reusing a product with another goal or target is a very clever feature. It creates value over your competitors and wins you market share.
The Sprout products are all very eco-friendly, giving this company a lot of goodwill. The benefits of having an eco-friendly business is shown as they state that they haven’t spent a fortune on marketing however over 3000 bloggers have written about their company, their idea, their concept and products.
This has resulted in millions of products being sold and having secured some giant companies.