Hello, my name is Frederik Schelbeck and I am working as an assistant at the modern retail Association.

I have been asked to give a speech about the future of retail and talk about my thoughts regarding to the topic.

Of course, does the pandemic we are living in right now play a part in the big purchase increases in online shopping we are seeing right now, but we were still seeing it before.

The pandemic has just taken it to the extreme and really got online shopping going by closing all of the psychical stores. All this online shopping there is happening are giving advantages, but also disadvantages.