Indholdsfortegnelse
From Starbucks supporting refugees to Kenco taking on gangs, big businesses are falling over themselves to do good – and to let us know about it

Questions for activism sells

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Uddrag
Three days ago I hadn’t heard of Lyft. Not until I was greeted on Monday morning by a right-on colleague demanding to know if I’d deleted my Uber app and replaced it with Lyft.

On Saturday #deleteuber had been trending after many believed it had undermined a taxi strike at New York’s JFK airport protesting against Donald Trump’s immigration ban.

By Sunday, with swift marketing prowess, Lyft’s CEO Logan Green tweeted that the company was donating $1m to the ACLU (American Civil Liberties Union).

Which led to Lyft’s downloads surpassing Ubers for the first time ever. They used to say sex sells; now, evidently, it’s activism.

Lyft wasn’t the only company flaunting good deeds this week. In reaction to Trump’s immigration ban, Starbucks CEO wrote an open letter to staff committing to hiring 10,000 refugees and Airbnb’s Brian Chesky tweeted that it was providing free accommodation to anyone not allowed in the US.

Even Uber, presumably in a bid to outdo Lyft, created a $3m fund to help drivers affected by the “wrong and unjust” ban.