Indledning
Each year, the world consumes 80 billion pieces of clothing, which yearly brings in a total amount of 1.2 trillion U.S dollars.
The clothing industry is undoubtedly one of the most environmentally damaging industries in the world.
For instance, the clothing industry is the second highest polluter of clean water, and the cotton that is used to manufacture most of our clothes uses more pesticides than any other crop in the world.
Besides the environmental perspective, many factory workers are not paid a living wage and work under horrible conditions.
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Uddrag
According to research made by two New York college professors says that: “Price and ease of purchase rank much higher than any claims of sustainability when influencing a millennial shopper to purchase new items for their wardrobe.”
Millennials are more interested in the brand name and distinctiveness of a product than in its long-term sustainability.
This isn't to suggest that millennials don't care about sustainability, it is still a factor for them, but it's the last thing on their minds.
It's also not just about the money. Although these things are more expensive, researchers discovered that luxury shoppers follow similar patterns.
Some businesses are going to great lengths to demonstrate their commitment to social justice, but their bragging is falling on deaf ears.
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