Joe Biden held his acceptance speech on August the 20th. As mentioned before, the writer of the speech is Joe Biden.
He was born in Scranton, Pa. in 1942 but currently lives in Wilmington, where the speech was held.
Joe Biden is a former vice-president and a democrat, who have twice before run unsuccessfully for presidency, but is now back for the spot as the 46th president of the USA.
In the speech he gives a lot of promises that he will make USA a better place again by fighting racism, stop the pandemic and so on. But he does not say how. That can hurt his ethos, because it is just words before it is proven.
Luckily you can say he already has a lot of ethos in him, because he has been in the political business for nearly 50 years, so he has a lot of experience. Besides that, he was the vice-president when Obama was the president, so that could also affect his ethos positively.
The circumstances of the speech are connected to the election. The type of communication used is oral, because it is a speech.
What does this mean to the communication between Biden and the audience?
The kind of communication used enhances the ethos of Biden, because it is recorded live and it comes directly from his mouth without any editing instead of article on the internet, where you do not feel his emotions.