Indledning
In the article “Facebook, After ‘Fail’ Over Ads Targeting Racists, Makes Changes”, by Sapna Meheshwari and Mike Isaac.
Sheryl Sandberg, Facebook’s chief operating officer, is responding to evidence that its ad-targeting tools have been allowing users to post racist comments and hate speech in their profiles on Facebook
Especially advertisers self-described “Jew haters” or people who used terms like “how to burn Jews” had been allowed to target,
by Facebook’s online ad tools, this actively demonstrates that Facebook has been criticized for not anticipating that its technology could be used in a wrong way.
Sandberg commented it as “a fail for the company”. They never planned or expected that this functionality to be used in this manner.
In the article, Sandberg also commented “the company would do more to ensure that offensive content — including that which attacks people for their race or religion — could not be used to target ads”,
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