The clothing market worldwide is experiencing a remarkable trend in adaptive clothing. In America one in five lives with a disability. People in America with disabilities make up the third-largest market segment in their country.
This problem isn’t just a thing that is on-trend right now and in the enclosed attachment 1 it appears that the overall retail market for adaptable clothing is growing.
The Graph shows that in 2019 the market was estimated to be worth around $47.8 billion. In 2023 the market is estimated to hit $54.8 billion.
So, the market is growing and not just growing at a slow tempo. This means that there is clearly a trend going on and more companies are seeming to jump on this trend, so why is clothing companies seeing this as a problem now
when it has been a problem the whole time and what are the opportunities and challenging parts with a business wanting to target people with disabilities.?