Consumerism, what is it? It is the idea that increasing the consumption of goods and services purchased in the market is always a desirable goal and that a person's wellbeing and happiness depend fundamentally on obtaining consumer goods and material possessions FODNOTE!.
While consumerism has its pros, let us take a 180-degree turn and talk about the consumers. The huge number of consumers played a large part in Nick Gilson’s success.
But how are they? Are they like Sophie Kinsella or different? We know that Gilson’s primary form of advertising is through word-of-mouth
this can be seen here “The board is so fundamentally different, and people who find it to be better get loud about it and tell their friends,” (Karen Angela 11-12)
The consumers who like the product rant to their friends about it. This quote states that the majority of their consumers are people affected by the word-of-mouth advertisement
meaning that they have been “brought to light” in a way that almost made them feel forced to buy it. How does that affect one?
To bring up a familiar name, Sophie Kinsella, a shopaholic, whose life vastly revolves around buying and consuming an excessive number of nonessential products.
“Don't panic! I yell internally. The key is not to panic. Just read each entry slowly, one by one. I take a deep breath and force myself to focus calmly, starting at the top.
WHSmith (well, that's OK Everyone needs stationery.) Boots (everyone needs shampoo)” (Kinsella 17-20).
It is clear that consumerism has had a bad impact on Kinsella, in fact, it has had such a bad effect on her that the sole purpose of consumerism has vanished ER DET?
JEG SYNES DET ER LIDT FORKERT AT SIGE DET. and turned into a black hole sucking in impulse purchases and blowing out anxiety problems