Indledning
Before we can discuss whether Consumerism has a positive or negative print on society, we must understand what Consumerism is. Consumerism is the theory, that the individuals who consume goods and services in large quantities are better set.
When we use consumerism in our everyday life, it often refers to individuals living in a capitalistic economy, living a lifestyle that revolves around excessive materialism and overconsumption.
Optimer dit sprog - Læs vores guide og scor topkarakter
Uddrag
But how does this exploitation affect the customers? Before we talked about Gilson Snow, and how they promote their products - Through word-of-mouth and events. The word-of-mouth advertisement strategy revolves around the word spreading amongst groups in society.
This increases social status anxiety, where people stress about their social status, and how they must match each other, without having their available amount in mind, just like in the movie "Keeping up with the Joneses".
This is, in particular, a problem, when people with a low income, try to keep up with individuals with a high income, by adopting their lifestyle and wealth.
Skriv et svar