As a disabled person, finding clothing that fits is quite an issue. Popular brands and retailers like Nike, Tommy Hilfiger, Zappos, and target are leading the way in designed apparel.
Adaptive clothing is meant to accommodate a wide range of situations and need.
Americans with disabilities make up the third-largest segment in the U.S. according to the federal Office of Disabilities Employment Policy. In total, the segment has a disposable income of about $490 billion.
For clothing companies to offer products for people with disabilities also gives a great image. “people like buying goods and services from companies that are seen as inclusive. It helps with their marketing and improves the bottom line” yin says.
For the company Zappos, they have said their employee should be able to serve all costumers.
Zappos has fused with Tommy Hilfiger, Nike, and other brands to carry their lines of clothing and sneakers for consumers with special needs.
Some benefits of the lunch of adaptive clothing are things such as being potential means of empowerment for individuals with disabilities. even tho doing such an impact as helping disabled peoples, it is important to consider potential downsides of such clothing lines.