Indledning
English as lingua franca
Firstly, the author tries to convince the recipient of his views by strong argumentation. This is supported by the three modes of persuasion.
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Uddrag
Secondly, the claim is that adopting the English language is vital to the long-term competitiveness of Japanese business.
This is supported by the data that a seismic shift demands that companies adapt to a new landscape, and a seismic economic shift is exactly what Japan has undergone in recent decades, driven by the forces of globalization and digitization.
The warrant is therefore that the only way to compete in this interconnected internet age is to speak the language of the market and that language is English.
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