What is more important for Nike? | Analyse

Indledning
“So don’t ask if your dreams are crazy, ask if they are crazy enough.” That was the words Colin Kaepernick said in his Nike ad, which made Nikes sails drop by 2 percent. But let’s gets the facts out on the table. Colin Kaepernick was an outcast American football player and civil rights activist.

Nike has always branded its logo as a symbol that encouraged people to chase after their dreams. But as the main sponsor of NFL clothes, it probably wasn’t such a great idea hiring Colin. It all started when Colin started a movement about black lives matter.

His intention was to bring more attention to the police killings of African Americans and other injustices. He did it by simply not wanting to stand op at start ops where the national anthem was played. He sat as a protest, then later sank to his knee.

Later on, he made a statement on why he did it, and it was that statement that made even the president react to the situation. “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.

To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

Uddrag
Now let’s talk about how Nike brands their clothing. Nike advertising their brand by building their ads up by ethos.

They reach out to people’s feelings. For example, let’s take Micheal Jorden...

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