Indholdsfortegnelse
Opstil en SWOT-opstilling for Urban Gym.
Beskriv virksomhedens ide og strategi.
Beskriv målgruppen for Urban Gym.
Beskriv købsadfærden ved køb af et fitnessabonnement i Urban Gym.
Analyse the marketing mix
- p: product
- P: price
- p: place
- p: promotion

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Uddrag
Fitness world is the original owners of Urban gym, they wanted to open a new small business to see how it goes compared to fitness world.

Urban gym right now has 4 open locations with the 5th coming soon, they have the lowest price compared to all the other gyms. From december 1st, Urban gym is closing down and turning into Fitness world.

The owners who also own fitness world have probably realised urban gym isn't that big a success as they thought.

On fitness world's website it's written that just around 500.000 people have a membership in fitness world, and therefore the fitness world is the biggest and most spread gym in denmark.

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We would say the age group for Urban Gym is around 20 till maybe like around the 30s because it’s around that age you don’t live at home anymore.

It’s also around that age where you still go to school and you also have a job to pay your rent.

When you go to schoolandworkatthesametimemanypeopledon’thavethatmuchtimeinthedaytime andthat’swhyUrbanGymis good forthosepeoplebecausethey areopen24/7 andit’s also cheaper than other gyms so that's just a plus for them.