Indholdsfortegnelse
They Company History Including Mission Statement
the Target Group
Needs
the Marketing Mix
Micro Environment
Macro Environment
a Swot Analysis
Conclusion of the Swot Analysis
a Tows Analysis
Future Prospects
Optimer dit sprog - Læs vores guide og scor topkarakter
Uddrag
Dame Anita Roddick, born in 1942 in Littlehampton, was the visionary founder of The Body Shop. Beyond cosmetics, she was a fearless social activist in the business world.
Sadly, she passed away in 2007 due to a brain hemorrhage. Despite being acquired by L’Oreal in 2006, we proudly remain devoted to preserving The Body Shop's original values and mission, honoring Dame Anita Roddick's enduring legacy.
1. They company history including mission statement
The Body Shop was founded in 1976 in Brighton, on the south east coast of England.
During the late 1970s to the early 1980s, The Body Shop embarked on an impressive expansion spree, reaching out to a myriad of countries across the globe.
From establishing a vibrant presence in Brussels, Belgium, to captivating the beauty-conscious in Sweden and Denmark, their influence spread far and wide.
The world couldn't resist the allure of their products and the message of ethical beauty, which resonated deeply with consumers worldwide.
1984: TBS shares went onto the market in the UK Stock Exchange and reach the value of £8 million.
1988 – first shop opens in the US
1995: TBS 1300 outlets worldwide
Today 2500 stores in 61 countries. 1200 products for him and her.
Mission Statement of The Body Shop
Our reason for being IS TO:
Dedicate our business to the pursuit of social and environmental change.
Creatively balance the financial and human needs of our stakeholders: employees, customers, franchisees, suppliers and shareholders.
Courageously ensure that our business is ecologically sustainable, meeting the needs of the present without compromising the future.
Meaningfully contribute to local, national and international communities in which we trade by adopting a code of conduct which ensures care, honesty, fairness and respect.
Passionately campaign for the protection of the environment, to defend human rights, and against animal testing within the cosmetics industry.
Tirelessly work to narrow the gap between principle and practice, whilst making fun, passion and care part of our daily lives.
The Body Shop's Mission Statement reflects their green commitment, caring for the environment and their employees.
Its enduring relevance since its founding over 30 years ago showcases their unwavering dedication to their values and impactful contributions to the beauty industry.
The target group:
TBS's captivating line of men's products caters to a distinctive demographic: the urban, style-conscious gentleman aged 25-35, who belongs to the dynamic middle class.
This contemporary metrosexual man exudes confidence in his appearance and seeks to indulge in self-care, prioritizing his grooming routine.
As a young professional, he embraces a lifestyle unencumbered by familial responsibilities, making the most of the convenience and variety of online shopping for his personal care needs.
TBS has crafted an enticing collection perfectly tailored to satisfy his desires and elevate his grooming experience to new heights.
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