Indledning
Hello everyone, and welcome at the London School of Economics. My name is xxx and I am glad to see so many of you today.
I am a PR assistant at Tesco and today I would tell you about some of Tesco´s current problems and then I will try to give you an insight into how a company like Tesco acts.
If you have any questions, then pleas give them to me after my presentation or put a finger up.
To you that doesn’t know what Tesco is, then Tesco is one of the biggest retail company in the United Kingdom.
In the beginning, Tesco was just selling fruit, meat bread and so on. Today Tesco are getting a lot bigger, and the shops selling everything from daily goods to furniture’s and even houses.
But, this is front side of the whole story, because Tesco have had some badly years in our history.
I have worked for Tesco in 10 years and I love this company. I like being a part of such a gigantic and interesting business.
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Uddrag
Tesco is the third biggest retailer in the world and is a multinational corporation which operate in 14 countries across Asia, Norths America and Europe.
I can tell you a little fact about us, 1 in 7 pounds in England is spending in a Tesco store. Today we are sharing around 30% of the market in UK. However, we are a big and famous company isn’t always easy.
This I why I am her today, to tell you about our problems and talk about our company. First I will tell you about some of the current problems that Tesco has had and secondly I will provide you with an insight into Tesco´s strategy.
Finally, I will be talking about the changing consumer behavior that has taken place of the internet and smartphones.
Terry Leahy left us and has been replaced by Philip Clarke. In January 2012 Tesco shares started their dramatic fall.
A lot of the criticism was targeted after the expansions overseas. Facts are telling us, that our shares has fallen by around 20%.
Tesco´s CEO Phillip Clarke has agreed on a new plan, that will be consisting of 6 specific areas, that we have to do better in the UK.
Those 6 points are in short:
1. Tesco have to provide a better service to the costumers.
2. Tesco´s stores have to be modernized, that will make the place nicer for the customers.
3. Tesco´s costumers need to get the felling, that they get value for their money that they spent in a Tesco store.
4. Tesco´s range shout generally be a better quality in connection with the revamp
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