Has Nike’s marketing campaign gone too far or is it just part of their strategy and brand to fight for social justice?
For many years, Nike has used well-known athletes to highlight their brand and get their message out to a wider audience by using world-famous athletes.
This has led to positive and negative publicity about Nike. It has led to a lot of scandals, boycotts, and a fall in their stock market but they have managed to grow and create more value for their company with their fight for social and human rights.
To me this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.
“Nike’s controversial Colin Kaepernick ad campaign its most divisive yet”(l.17-20) Many of his teammates joined him and the protest spread to other players, lasting into the 2018 season.
The NFL released a statement saying players were “encouraged to” but not required to stand during the national anthem as anger grew among members of the public.
A former of NFL Jerry Rice accused Kaepernick of “disrespecting the flag” but he said he understood his stance. “Nike’s controversial Colin Kaepernick ad campaign its most divisive yet” (l.24)