Opgavebeskrivelse
I will analyze the advertisement – Sea Shepherd: Please don’t choke the marine animals to death!
Indledning
The advertisement is part of a campaign that was developed in partnership with Tribal Worldwide Brazil and DDB Guatemala.
The 3D production was developed by Notan Studio. The campaign was released on March 7, 2019.
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Uddrag
The sender of the advertisement is Sea Shepherd in collaboration with Tribal Worldwide Brazil and DDB Guatemala.
The sender of the advertisement tries to come out with the message that the plastic you use once tortures the oceans forever.
That is, every time we throw something into the sea once, it will stay there forever. The advertisement was spread as print and posters, social me-dia and digital media pieces.
The target audience is very broad because the message appeals to a lot of people. Especially in the green segment of the Minerva-model because it is people who cares about the environment and nature.
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