Nike as we all know is one of the biggest brands in the world, they dominated the sport industry with their products. Their success did not come from nothing, they worked hard to expand their brand and are the best in the world when we talk marketing.

But selecting Colin Kaepernick, an outcast American football player and civil rights activist, as the face of its new global advertising campaign is its most divisive move.

Kaepernick has been a polarizing figure since 2016, when, as a player for the San Francisco 49ers, 10 he refused to stand during the national anthem. At first, he sat as a protest, then later sank to his knee.