Indledning
Good evening my fellow students. My name is Lendit Gashi, I am 17 years old and I study economics at Stanford University. Today, I will give a speech about the world’s biggest fast-food chain, McDonald’s.

I will be talking and discussing their current problems and how their strategy will solve their problems.

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Uddrag
McDonald's designed a new concept called’’Create Your Taste’’, which means that instead of being picky about their menu, you can now create your burger as you like it.

This concept will definitely make their sales rise again and serve people more and better than ever. Creating your own burger will also help vegans or other people that are strict about what they eat. So basically, this concept will aim for more people and make their sales rise again.

According to stats, over 40% of all businesses die in the next 10 years. Therefore, companies have to adapt and change to new technologies. This idea will be effective and useful, as it is a change to the new technology.