Hello everyone, thank you all for coming, I'm glad to see so many here. My name is Laura and I study marketing and economics at Stanford university in California.
Today I want to fill you in, and talk about something we all know, McDonald’s. We are all familiar with situations where Mcdonald’s has been a lifesaver in our everyday life, whether you do not have the time to cook, or just don't want to cook.
In 2014 Mcdonald’s had their biggest drop in more than a decade, with 4.6 percent on the US market and 2.2 percent global.
And with a look at the numbers and the consumer's taste, the problem doesn't seem to go away. The slump that McDonald is in at this point isn't new. The numbers haven't risen since October 2013 where they raised just 0.2 percent.
McDonald said in July 2015 that the process of changing their numbers in a positive way, will take around 18 month.
The plan is to move on with the world, and modernize their restaurants, and make meals for all kinds of people, to drag more people to their restaurants.
McDonald's is a business with lower prices than regular restaurants, so if they will make these changes they need to drag more people to their restaurants, in their best interest.
They made big renovations, mobile apps and technology upgradings e.g. they installed apple pay.