HM Faces Boycott in China | Analysis

Indledning
The fashion retailer H&M is facing a potential boycott in China after a statement the company made last year expressing deep concerns over reports of forced labor in Xinjiang stirred a social media storm this week.

Uddrag
In it, H&M said that it was “deeply concerned by reports from civil society organizations and media that include accusations of forced labor and discrimination of ethno-religious minorities” in Xinjiang and that it had stopped buying cotton from growers in the region.

More than eight months later, in the wake of sanctions by Western countries against China for its treatment of Uyghurs, H&M is facing online backlash from Chinese consumers.

The outrage has been stoked by comments on platforms like the microblogging site Sina Weibo from celebrities and groups like the Communist Youth League, an influential Communist Party organization.

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