Fremtidens meningsdannere | Noter

Influencer marketing has become more and more widespread and it is actually one of the major marketing trends.

Influencer marketing makes use of influencers. An influencer is a person who is influential in one way or another.

The key is thus that the company communicates its message via a specific person that the consumer looks up to and trusts - with the aim of influencing the company's sales in a positive direction.

However, a good match between the company and the influencer's personality and target group can be a very effective form of marketing - and therefore this form is also gaining more and more ground.

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