Influencer marketing has become more and more widespread and it is actually one of the major marketing trends.
Influencer marketing makes use of influencers. An influencer is a person who is influential in one way or another.
The key is thus that the company communicates its message via a specific person that the consumer looks up to and trusts - with the aim of influencing the company's sales in a positive direction.
However, a good match between the company and the influencer's personality and target group can be a very effective form of marketing - and therefore this form is also gaining more and more ground.