Indledning
Influencer marketing has become more and more widespread and it is actually one of the major marketing trends.

Influencer marketing makes use of influencers. An influencer is a person who is influential in one way or another.

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Uddrag
The key is thus that the company communicates its message via a specific person that the consumer looks up to and trusts - with the aim of influencing the company's sales in a positive direction.

However, a good match between the company and the influencer's personality and target group can be a very effective form of marketing - and therefore this form is also gaining more and more ground.

The Danish consumer is constantly exposed to advertisements and advertisements. In fact, so many that it can be difficult to find head and tail in both the content of the ad and the company behind the ad.

The many ads are therefore also equal to declining confidence in advertising. And that, of course, is a problem for advertisers.