Influencer marketing has become more and more widespread and it is actually one of the major marketing trends.
Influencer marketing makes use of influencers. An influencer is a person who is influential in one way or another.
It can be a celebrity, but it can also be a person with many followers on eg YouTube, Snapchat, Instagram or on a personal blog. The person thus has a great influence on the followers who follow on social media.
Trust is essential for marketing, and for the same reason, advertisers have been forced to resort to new methods of building trust in their target audience. And this is where influencer marketing comes into the picture.
Instead, users trust people they look up to and who they can identify with. Thus, when an influencer communicates on behalf of your company and recommends your product, the consumer will perceive it as a seal of quality.
In this way, you borrow some of the consumer's trust in the influencer, and you can thus transfer this portion of trust to your own target group and potential customers.